YuMe is part of the VON group of companies, and one of the largest Online Social Networks in the Asia Pacific region with over 2.1 million members.
Using the DRME-i moderation engine, Digital Recognition has been screening, categorising and moderating User Generated images for YuMe since September 2009. The total number of UGC items moderated currently stands at over a seven figure number.
Before partnering with Digital Recognition, YuMe Customer Support staff used a large portion of their time to check against inappropriate UGC content on the YuMe website. This moderation process consisted of time consuming and laborious manual checking of user uploaded images awaiting approval for publication.
After the straight forward and seamless integration of the DRME-i engine with Digital Recognition SDK-API onto YuMe platform, The time that has been saved by the Customer Support team member is now gainfully spent on other project work, which adds value and richness to the overall YuMe site user experience, driving traffic, and increasing the potential of the platform for monetisation by way of increased advertising revenue.
Results
• Productivity increase by 80% in comparison with traditional manual moderation activity.
• Zero Customer or Advertiser complaints.
• 100% Moderation Result Accuracy during moderation period.
• Increased Client knowledge as previously unidentified categories of inappropriate UGC identified.
• Digital Recognition delivered a Brand Safe environment for YuMe and its advertising partners, increasing the opportunities for future monetisation of its rich media UGC assets.
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Tags: Benefits, Case Study, Results, YuMe
